ASSOCIATE BRAND MANAGER
Givelify
This role encompasses a wide range of responsibilities including the development and implementation of integrated brand and marketing campaigns to drive awareness among prospects and nurture Givelify’s community of over 1.5M donors and 70k nonprofit organizations.
Project lead on key initiatives and demand-gen campaigns, own KPIs and metrics reporting, and responsible for brand cohesion across assets.
Developed and championed the implementation of agile project management and marketing operations processes within the marketing team and cross-functional project teams.
Giving in Faith Reports
Project lead for the company’s Stevie award-winning annual giving research report, developed in partnership with Lake Institute of Faith & Giving at Indiana University.
Owned strategy development through implementation of a fully integrated marketing campaign including segmented organic and paid campaigns, and custom web development, resulting in 22% YoY growth in traffic and a 600% YoY increase in national news coverage with a reach of over 7M in 2024.
Giving Guide
Project lead on the inaugural 2024 Giving Guide brand campaign. Developed the integrated campaign and strategy, led the prospect journey mapping and GTM strategy implementation, managed external ad and web agencies, and oversaw creation of content, design, and launch. Drove 145,000 unique brand impressions and 4500 new qualified B2B leads.
GivingTuesday
Project manager and coordinator of special fundraising initiatives including Trending Causes, disaster response, and GivingTuesday, with over $2.4M attributed to the campaign activities in 2022.
Project lead on Bravo! Stories of Good, a brand-led series of micro-documentaries that showcase impactful stories of generosity from around the world. Drove 58% growth in video views and 33% growth in landing page visits year-over-year. Guided story selection, provided creative input on storyboarding, script development, and video editing. Owned co-marketing partnerships with the featured organizations along with development of launch strategy and coordination of video premier and promotion.
58%
Growth in video views year-over-year tied directly to new marketing strategy
33%
Growth in video landing
page visits year-over-year after launch of new video collection
11
Micro-documentaries highlighting community impact developed to drive brand awareness
