MARKETING PROGRAM MANAGER

Intel AI Builders

I’ve worked on several project with Intel over the years including wearables and smart home (Alexa Echo Show).

I was the Marketing Project Manager for the launch and then promotion of the Intel AI Builders program for two years. I oversaw designers, content developers, event managers, and worked closely with Intel account managers to support co-marketing activities with their portfolio of accounts and reported to the director of the program.

In addition to PM work, I owned the monthly newsletter, social media content calendar, development of blogs, case studies, and white papers, and supported the events team with demo selection and conference preparation.

Launch & Growth

Over 2 years, the program grew from ~30 to 300+ partners (SIs, ISVs, OEMs) with optimized market-ready solutions on Intel products.

  • Led cross-functional teams to deliver high-impact marketing projects, ensuring seamless communication and timely delivery.
  • Oversaw drafting of messaging, short- and longform content, web content, visual asset and video creation, newsletters, the launch of a podcast, and creation of digital and print collateral to support marketing efforts.
  • Organized and supported execution of high-profile events including product launches, trade shows and industry conferences, virtual events, webinars, and interactive demos and showcases.

About the Program

The Intel® AI Builders program was an enterprise ecosystem of industry leading independent software vendors (ISVs), system integrators (SIs), original equipment manufacturers (OEMs), and enterprise end users who have a shared mission to accelerate the adoption of artificial intelligence across Intel platforms. The Intel® AI portfolio includes hardware and software solutions that span use cases and edge-to-cloud implementations. Members gain valuable access to technical enablement resources, co-marketing opportunities and are considered for match-making and Intel Capital investment to help drive adoption of AI solutions in the enterprise.

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